The Partnership
V12 Group‘s DM360 team has partnered with the Curves Franchise Association to offer owners the ability to utilize the most compelling Direct Marketing vehicle today,
New Prospect Email. According to the DMA, “Email marketing still leads all competitors with a $45.08 return on every dollar invested.” This is almost 3 times higher than the expected return on Direct Mail which is currently at $15.55 through 2008.
How do we do it
V12 Group owns over 110 million opt-in emails which can be filtered based on hundreds of selectors like age, gender, income, and pin-point radial searches from a clubs address. We then can market to these prospects on your behalf. Our turnkey program allows owners to set up a quarterly campaign without having to be involved in the day to day execution of those campaigns.
Our Success
Our clients have realized significant marketing performance improvements in both new store openings and in mature locations as shown by our 10th straight month of double-digit growth. In this economy that type of growth clearly means we are helping our clients succeed by providing a compelling ROI.
The Promotion
We will be launching our Custom Curves Email Marketing Program this fall, just after Labor Day. Below are some of the major milestones that you need to be aware of.* The monthly offers used will be based on the Curves promotional calendar and drive prospects to the store locator page.
- Locations MUST sign up for the program by August 20th, 2009 limited to the first 50 locations. A minimum of 30 is required.
- V12 will develop custom prospect universe based on typical Curves customers.
- V12 will run a suppression scrub of existing Curves customers from universe.
- V12 will also develop a custom Email creative based on Email Best Practices.
- The Email campaign will run for 4 months (September-December) and will cost $199 per month per location (regular price $699/month) not including a one time registration/existing customer suppression fee of $99 if you are a CFA member. This fee is $179 for non CFA members. Click here to download a registration form.
- Each location will get 1,775 new prospects emailed 3 times per month.
- Each location will have a total of 5,325 emails sent out on their behalf each calendar month. (1,775 X 3 deployments = 5,325).
- This campaign will target “real” prospects eliminating waste by mailing based on zip code or mailing zones.
To reserve your spot in the program please download a registration form.
Issues DM360 can help solve for the Curves franchise:
- Cost prohibitive vehicles like TV and radio do not allow a single location owners to participate.
- Limited local direct marketing which is one of the top reasons for franchise under performance.
- Franchisor systems and processes are typically customer retention oriented and do not offer a system wide approach to NEW customer acquisition.
Email us if you have any questions about DM360 or for personal advice from our Vice President of Franchise Solutions.
